Wistia’s video analytics help you understand how your viewers are engaging with your It’s a Money Thing content. You can view statistics at the Channel level (statistics for all videos) or at the Episode level (statistics for individual videos).

Note: Wistia’s Analyze pages only track activity that takes place within the Wistia platform. Wistia videos you’ve embedded or linked to are measured, but videos you’ve uploaded directly to Facebook or other social media sites are not.

Channel-level Stats (All Episodes)

Channel-level statistics offer a high-level view of all the viewing data in your account.

Accessing Channel-level Stats

From the Channel Page, click on Analyze.

You will see charts for the following statistics: Total Plays, Total Time Played and Top Episodes.

Reading Channel-level Stats

At the top of the Analyze Page is the option to select a date range. Choose from four preset date ranges, or use the calendar widget to select a custom range.

Mouse over the bar graph to view stats for a specific day.

The Total Plays chart counts the number of times your It’s a Money Thing episodes were played (no matter whether or not viewers watched episodes in their entirety).

The Total Time Played chart shows how much time your viewers spent watching It’s a Money Thing episodes within your Wistia Channel.

The Top Episodes chart ranks the most played episodes for the selected time period. It also compares additional video metrics, including Total Plays, Total Time Played and Engagement.

Clicking on an episode title takes you to its Episode-level stats.

Episode-level Stats (Individual Videos)

Episode-level statistics show you heatmaps of viewing activity for a specific video.

Accessing Episode-level Stats

From the Channel Page, click on the episode you wish to view statistics for. This will take you to the Episode Page.

From the Episode Page, in the sidebar to the left of your screen, click on Analyze.

You will see a summary of video metrics, an engagement graph and a list of heatmaps below it.

Episode Metrics

Directly below the episode title, you will see the following metrics:

Average Engagement: how much attention your viewers are paying to your content.
Total Plays: the number of viewers who clicked the play button.
Play Rate: the number of unique plays divided by the number of page loads.
Actions: the number of viewers who clicked the Share button within the video player.

Click Show Details to see how the metrics above were calculated.

Reading the Engagement Graph

The blue section of the engagement graph represents the number of viewers who clicked play on the video.

The orange section on top shows the number of times that portion of the video was rewatched.

Move your cursor over the graph to see stats at a specific timecode. Click on the graph to play the episode from that point.

Reading Heatmaps

Heatmaps contain contextual information (when the episode was watched and where) and a color-coded timeline which represents how the viewer interacted with the episode. At the end of each heatmap is the total percentage of the episode that viewer watched.

Resetting Stats

Resetting your stats removes all heatmaps, plays, and engagement data for the selected episode. This may come in handy if you’ve been loading and playing your own It’s a Money Thing videos while testing them out. You may wish to reset the view count to zero before sharing your videos more widely.

To reset your statistics, from the Analyze Page, scroll down to the bottom of the page and click on Reset Stats.

Export to CSV

Both your Channel-level stats and your Episode-level stats can be exported to a CSV file for viewing in a spreadsheet program such as Microsoft Excel.

Export Channel Data (All Episodes)

From your Channel Page, click on Analyze. Select your desired date range and click on the Export as CSV button in the top right corner of your screen.

Click on Export. Your file will be emailed to the address associated with your Wistia account.

Export Episode Data

From your Episode Page, click on Analyze. Scroll to the bottom of the page and click on the Export Stats to CSV button.

Input your desired date range in the Start date and End date text fields and click on Export. Your file will be emailed to the address associated with your Wistia account.

Note: To export all episode data, leave the date range blank.