In this article, we're going to explore how to use and promote the very informative and educational pieces in your content pack—the article and the handout.
Publish your article
Articles are one of the best-known ways for an organization to be discovered through online searches, due to the ability to incorporate keywords and keyword phrases in the article's headline, first paragraph and subsequent subheadings (see the Using Videos article for more information on keywords).
Search engines use keyword-matching algorithms to deliver content that matches what a user enters in his or her browser's search field. This is also called SEO—search engine optimization.
We supply you with a stripped-down article that you can copy and paste into your website's blog, a stand-alone blog or an e-newsletter. We've included topic-related keywords in headlines, subheads and the first key paragraphs of the article to ensure that young people searching for those terms will find your credit union's content quickly and easily.
Getting more from your article
We encourage you to expand on one or two of the key points in the article to generate new content in the form of additional articles. This would result in a two- or three-part series on that month's financial topic.
Offering a series of articles keeps readers coming back, and could generate more website traffic from people searching for and finding your search engine-friendly content.
Don't forget to incorporate your credit union's name in the title of your article and within the body. Add website links to related content on your website, and highlight the contact information of an individual within your credit union that readers can contact for more information.
Using the handout
The handout is an excellent piece to distribute to attendees at an in-branch info session, leave out on tellers' stations and desks, place in a literature rack, or insert along with your printed and mailed newsletter.
Some other creative uses for the handout include:
- Inserting it with members' monthly statements
- Printing it and inserting it into a binder to use in your credit union's resource area
- Distributing it to local high schools and colleges during financial literacy week
The more places you can share all of your It's a Money Thing content, the more your credit union will be recognized as a leader in financial education for youth in your community.