Let's look at how to use and promote one of the most shareable, social media-friendly elements in your content pack—the video!
Upload your video
These days, most videos are uploaded to one of the more popular free video hosting sites, YouTube or Vimeo. Others include Wistia, Dailymotion, vzaar or Viddler, but not all of them are free. We're going to focus on using the two top sites.
If you don't already have an account set up on YouTube, no problem. Visit YouTube.com, click on the Sign Up or Sign In button and follow the steps. Check out the YouTube Help Center for detailed instructions on setting up your YouTube channel and uploading your first video.
Joining and using Vimeo is just as easy. When you visit Vimeo.com, you'll see a "Join" button at the top of the screen near the Vimeo logo. Click the button and follow the steps. Here are some video instructions for joining and getting the most out of Vimeo and your It's a Money Thing videos.
Keywords & video descriptions
One important step to uploading your content is adding written titles and descriptions that incorporate keywords (and #hashtags—see the promoting your content section below).
When a user sits down at a computer to search for something, what they type in the search field is a keyword or a keyword phrase. The search engine the browser is using then searches the Internet and returns content that best matches what the user searched for. Search engines pay most attention to the following items that match the keyword or keyword phrase being searched:
- URL or website address
- Heading 1 tag (usually a blog article title, but can be any content that is encapsulated in an <H1> HTML tag)
- First paragraph of body copy
- Video filenames
- Image filenames
Including your credit union's name in your video title ensures that your credit union brand will be highly visible. Incorporating the content's topic into the video descriptions, tags, categories (when possible) and other written material for your content will help search engines find you and your It's a Money Thing content.
Embedding your video
After you've uploaded your video to the video service of your choice, you can embed the video on a blog, a Facebook Page, or a dedicated youth page on a website. All video hosting services offer a share button or an icon that lets you grab a shortened URL or a piece of code to embed in a blog, website, Facebook post or other online platform to promote your video. When you embed a video you've hosted elsewhere, you're now letting people find your content in two places. You're also adding more keywords and phrases that will let people discover you through a search engine. Pretty cool!
Promoting your content
Whenever you use or share any of your content—from your video to your article or infographic—talk about it on Twitter and Facebook. As with your video descriptions, use keywords. But this is also an opportunity to use hashtags.
Hashtags are used to denote a particular topic (#identitytheft) or a popular event (#Superbowl) or a meme (#TBT for Throwback Thursday). Hashtags are just another way people can search for and find your Tweet or Facebook post. You can also use them at the end of your video description on YouTube, in a blog article...practically anywhere online.
You can show the video using your in-branch TV or display system. Anecdotal studies show that people who have something to watch or read while they are waiting think more positively about the business where they are waiting.
Send an email to your list
One of our participating credit unions reported a 26% increase in their email open rate when they announced their new content via an e-newsletter to their email list. Announcing your video, topic and a few interesting facts they'll learn is a great way to engage with your members via email. Including the word "VIDEO," "ALERT" or "NEW" in all caps in the subject line can also increase open rates. Experiment with different headlines and see what gets the best results. If your email provider offers A/B split testing, the testing and measuring is even easier.